10 Step Plan for Writing Blog Posts that Sell Without Feeling Salesy

At this point you have a pretty good idea of your article topic and format—basically, something that naturally leads to you promoting the paid product. So for this step you need to outline and research.

Even if you know the tips or procedures you want to share in your post, it’s still a good idea to do some research. Some ideas on how to research are contained within the FREE guide with this Blog Post.

A lot of marketers just slap any ol’ title on the article and then focus all their attention on crafting the article itself.

Guess what? Your readers are going to focus most of their attention on your title. And if your title doesn’t absolutely stop them in their tracks and grab their attention, then they’re not even going to bother reading your article.

Point is, you need to spend time crafting a good title that will get attention and draw readers into your content. There are four tips in the Guide attached.

Your title grabbed attention – now you need to hold your reader’s attention with a strong, engaging opener. This is the same with anything that you create online.

It must be catchy, it must be a hook and it must dive into the pain point of your PCP and a benefit. Five ways to do it are included in the Guide.

Give your reader some ideas on how they may be able to achieve and open up the possibilities to them, by planting a few unique and engaging options.

It’s vital to the reader that they know that you are the one they can trust, you may want to pop some qualifications, experience or testimonials into the blog

At this point you’ve given your reader something useful, such as an overview of a process, tips or something else to help them solve their problem. Now you need to introduce the rest of the solution, along with the benefits of this solution. Examples of solutions are included in the Guide.

If you’ve followed the previous steps, then you’ve lead your reader right down to the end of the article. And best of all, the reader is very interested in this solution you’ve been talking about.

Believe it or not, people that are reading your blogs do actually want to know how they can connect with you further or dive deeper, or work with you directly or indirectly. Keep them engaged in your content and offer them the opportunity to discover more.

Now it’s time to drop a call to action in front of them along with a link. This is where you tell them what to do next, and why they should do it.

Finally spend a bit of time proof reading your blog post, even get someone else to do it for you and don’t forget to add the all important SEO to the post itself.