If you’re getting ready to launch an online course, building an email list is the first step to ensuring a successful launch. Your email list is your direct line to potential students, allowing you to nurture relationships, share value, and eventually, sell your course.

But where do you even begin if you’re starting from scratch? Don’t worry—I’ve got you covered. In this blog, I’ll share 7 powerful and actionable strategies to grow your email list before you launch your course. Let’s dive in!

A lead magnet is a free resource you offer in exchange for someone’s email address. The key is to make it so valuable that your audience can’t resist downloading it.

Make sure your lead magnet aligns with the topic of your course to attract the right audience. For example, if your course is about time management, a checklist or guide on productivity tips would work perfectly.

Your website is a powerful tool for list building. Place a prominent signup form on key pages, like your homepage, blog posts, or a dedicated landing page.

Offering a free live session is an excellent way to build your list and connect with potential students. Promote your webinar with a clear benefit, such as:

During the webinar, ask attendees to sign up with their email addresses to receive a replay, slides, or bonus materials.

Social media platforms are perfect for promoting your lead magnet or email signup page. Use Instagram stories, TikTok videos, or Pinterest pins to share

Create a buzz around your email list by offering something your social followers can’t access. For example:

Promote this exclusivity by saying: “Be the first to access exclusive tips and resources—join my email list today!”

Host a contest where participants must sign up for your email list to enter. For example:

Partner with someone in your niche who complements your expertise. For example:

Building an email list before your course launch doesn’t have to be complicated or time-consuming. With these 7 strategies, you’ll be well on your way to creating a community of engaged, excited subscribers who are ready to learn from you.

Remember that mistakes can be made and I've written a training episode on how to Unlock Your Success: Common Email List Building Mistakes to Steer Clear of!

👉 Don’t forget: To get started, grab my free guide, “How to Create Your Must-Have Lead Magnet,” and start building your audience today, below.